The new Dior Addict lipstick exudes a very particular kind of desirability, revealing enrapturing and uncannily stylish shades with all the original DNA of Dior Addict… delectable! For their muse, the Parisian fashion house chose Jennifer Lawrence – as silly and spontaneous as the Dior Addict woman herself. She’s also glamorous woman with a sweet tooth, a woman who’s au naturel attitude reveals a charming confidence and irreverence… this is the Dior Addict woman. The ad campaign was taken on by Craig McDean, protégé of Nick Knight. This fashion-cum-portrait photographer and occasional film director teamed up with Peter Philips, the creative and image director of the brand’s makeup division, to direct the ad spot. Its a short, stripped-down video that’s glammed up with all of Dior’s telltale codes. Jennifer Lawrence, sporting a look that’s emblematic of the esprit Dior, plays with one of the most noteworthy shades in the Dior Addict lipstick array: Be Dior, an expressive fuchsia with an edgy creativity. Without ever taking herself too seriously, the Dior muse becomes a role model for femininity and sophistication as she bursts into laughter. “Shine, Don’t Be Shy”
The Dior Addict lipstick is made up of the most brilliant oils in cosmetology. The result: a colorful booster effect for a dazzling, shimmering mouth. With a release of 35 different colors, spontaneous women will be spoiled for choice when it comes to coloring their mouths with all the allure of Dior. 35 shades from glowing to flashy with glitter in between, with touches of raspberry pink, pearly coral, or rosewood… Mischievous and charming, the Dior Addict woman incarnated by Jennifer Lawrence has but one mantra: “Shine, Don’t Be Shy!”
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