Pucci boasts all the aristocratic chic of an Italian brand where Emilio Pucci, the label’s founder, dresses rich jet-setters from Ibiza to Marrakech. But that was before, or more precisely, before the arrival of Massimo Giorgetti at the head of the brand’s creative direction in 2015. Ever since, he has retaken the label’s iconic codes and melted them down into a timeless silhouette that plays with a simple, filmy sensuality.
This glamorous collection is composed around an explosion of colors. Orange, green, apple red, pink, these colors closely match those found in the brand’s archives, the same swirling colors found in the original style of Emilio Pucci. For Fall/Winter 2017-2018, the Pucci woman once more takes up the mantle of jet-setter, incontestably flamboyant in fresh and light clothes.
Never static, Pucci’s iconic motifs take form on a vague, sensual dress where screen-printed undulations play out. This piece grabs the attention and monopolizes it while incarnating the soul of Emilio Pucci, “the prince of prints”, who made Capri a world class destination where style and pleasure unite in clothing.
Leave a Reply