“The Chuck Taylor All Star is among the most legendary and emblematic sneakers of all time,” explains Jim Calhoun. The President and CEO of Converse isn’t exaggerating. An icon of subcultures, the Chuck Taylor has been one of the most popular sneakers in the world ever since its launch in 1917. Fans, artists, musicians… they’ve all adopted this shoe as a symbol of creativity and personal expression, straying from its athletic origins. The Chuck Taylor All Star is mythic. When Tommy Ramone was questioned on the origins of the names Chuck Taylor and All Star, the Ramones drummer admitted: “He was maybe a basketball trainer or something like that. I don’t really know… He made cheap shoes.” And this is where the Converse’s success resides: it’s an accessible, casual, yet still inspired sneaker.
In its contemporary adaptation, the iconic Chuck Taylor also benefits from innovative Lunarlon technology from Nike, its new owner, for the very first time. By becoming the Chuck II, the Converse takes inspiration from creative spirits around the world. By rubbing elbows with them on tour, in concert halls, in art galleries, in the streets, or at parties, their teams realized that people wanted and needed more. The Chuck Taylor All Star II was made to respond to the demands of these creative lifestyles. The Converse Chuck Taylor All Star II is a sneaker founded on a simple notion: obsession. Remaining loyal to the original style’s DNA, the details include the irreplaceable white sole, the rubber tip, and the signature All Star patch, this time embroidered on. Black, white, chili pepper red, and royal blue, the Chuck Taylor All Star II fully expresses the desire of creative types 2.0 to go further.
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