Its arrival on the luxury market and the tidal wave it provoked forever changed this accessory’s destiny, and opened the way for the sacrosanct it-bag, despot of fashion houses and phantasmic completer of looks. The keywords for this Italian brand founded in 1925, devoted to fur, are iconoclasm, anti-establishment, the unconventional, celebrating Italian artisanship and artistic valor. “Going against the rules” is the familial mantra, Silvia Fendi reminds us. And so the Baguette comes to us as a daily object, both iconic and desacralized, with a humorous name to match. In the midst of a time when everyone was expecting a systematic homologation of the fashion world, where bags were given the names of their muses, the Kelly and the Birkin at Hermès, the Jackie at Gucci, Silvia Fendi sought on the contrary to create a means for individualism.
The versions embroidered with precious stones or crystals, made of cashmere or pearled, their double-F buckle enriched with rhinestones, were no longer just for nighttime. Women would start taking the Baguetteout in its more demonstrative variations, even during the day. However, each Baguette is rare, unique, and its releases follow one another with pieces as rare as they are original. This bag that opened the “it-bag” era sometimes remains in its prototype stage, too expensive, too fragile, too heavy; with its over-eccentric side, though, it has the benefit off distinguishing itself from other bags, becoming a coveted piece all at the same time.
Since its initial creation, a million bags have been sold, and hundreds of releases of the bag were created. For the 15 years of their Baguette bag, the Italian brand launched an online pop-up store entirely dedicated to their mythic it-bag. Numerous styles are revisited, and a book also pays homage to the brand’s mythic piece. The Fendi brand, recognized for their leathergoods, is also famous for the way it dresses women with fur. Fendi always goes back to this timeless couture each season, whether worn or carried by hand.
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