“Certain products transcend time with verve. This is the case […] for Roger Vivier’s buckled ballerina flats. A woman that goes out with cropped jeans, a Hermès Kelly bag, and Roger Vivier shoes will always feel good.” With these words, it’s all too clear that Inès de la Fressange didn’t choose to head up Roger Vivier by chance: the brand, via its flagship Belles de Jour shoe style, is a symbol of elegance à la française. Chic, stylishness, and comfort are the main components of the eternal chrome buckled ballerina flat.
Since it’s creation in 1965, the shoe has never ben lacking in brand ambassadors. Immortalized by the ravishing Catherine Deneuve in the classic Luis Buñuel film Belle de Jour, an article on the film in Vogue would only allow it even further success that has yet to be refuted ever since.
Throughout the entire film, Séverine, Catherine Deneuve’s character, wears a pair of Roger Vivier Belles de Jour. Whether the young woman is attempting to escape the suffocating straitjacket that for her represents the bourgeois universe, or whether she’s setting out to find sensual pleasure, Séverine keeps her shoes on (until she needs to remove them for “professional reasons”…!)
Through the young Séverine, the ballerina flat has revealed itself to be a truly modern piece. Today still, released in mod pop colors (Gommette Spring Summer collection), the Roger Vivier buckled shoe sparkles on every foot.