Olivia Bee Films the Hermès Carré Scarf

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For this second collaboration with the French brand, the young American who hails from Oregon made the piece younger to change its myth. Departing from carré scarves, she created an ode to salvation with a backdrop of post-adolescent images, reflections of teenagers without taboos. It’s an airy and poetic film, fresh and fascinating, where nymphs dance in silk. By injecting the traditional codes of Hermès into a universe erupting with nubile candor, Olivia Bee touches on timeless. 

The photographer freed herself of the most basic rules, enough to invent a world where silk and color saturation give the clip a very particular feel. And so she’s able to give us a world that is romantic but bare of nostalgia, a film where “airy and melancholy, Olivia Bee’s fairies celebrate carrés with sensuality and poetry.” A dance of foulards on the sand bathed in a dim light. Dreaming on a tree, around a fire, the film moves to the rhythm of a soft song by Krista Michaela. This video is an ode to liberty, where Hermès’ mythic silk “poses its colorful breath on their nude skin.” Quite simply beautiful.

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