Tonic and refreshing. This is how one could qualify the new fragrance from the British brand. As unique as it is elegant, My Burberry eau de toilette is just like the icon that inspired it: the eternal Burberry trenchcoat. Just like their Fall/Winter 2016 runway, highlighting flowers and English gardens, My Burberry is a very floral perfume. Indeed, the very first drop immediately projects an image of a springtime garden where, after a light rain, the air takes on an odor of damp flowers. This is precisely how My Burberry eau de toilette captures the essence of English gardens, with a headnote of sweet peas and lemon blossom. The heart of the fragrance is composed around peonies, peach blossom, and freesia to finally alight on a composition of Damascus rose, leucobryum glaucum, and musk…
My Burberry eau de toilette is also embarking on its own ad campaign! Photographed in London, captured by the mechanical eye of Mario Testino under the direction of Christopher Bailey, the campaign puts forward inspiration and creation, the Heritage trenchcoat and the perfume itself. To incarnate all of this, Bailey chose Kate Moss and Cara Delevigne, solemn representations of My Burberry’s natural spirit with their radiant and disconcerting energy. The flask remains the same as the one designed by Christopher Bailey. Just like with the My Burberry perfume, you can even personalize your My Burberry eau de toilette flask by adding up to 3 initials… This scent is available now!
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