Memory’s In The Bag Gucci Spring-Summer 2016

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Fashion & accessories, Handbags
5 October 201521 October 2020By
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Gucci’s Spring/Summer 2016 runway took place in a warehouse transformed just for the occasion into a winter garden. The ground, covered with a printed moquette of flowers and snakes, was sprinkled with folding screens and upholstery. Michele wanted this decor to be just like his collection, inspired by a “situationalist derivative”, an amusing exercise that consists of exploring urban spaces. This is how Gucci’s accessories take on a whole new magnitude upon contact with the new girl imagined by Michele – a bit geeky, very girly, and fascinated by all this intellectual, she slips into a look that’s only vintage on the outside.
Yes, this collection harbors a very contemporary style indeed. The Gucci bag talks about itself: revisiting Gucci’s imagery with gusto, the icon is reinvented through its fabric and its shape. The result denoted an urban and simplified glamour, pure in its own graphicness. While loyal followers of the Gucci original will find comfort here in the nods to Guccio’s signatures – red and green stripes, the horsebit transformed into a saddle motif – the new Gucci bag brings memory into a melting pot of colors, prints, and fabrics. This is one way to show that heritage doesn’t necessarily mean conservatism.
 

 

 

 

Gucci Green Red Striped Band: Key Dates

 

1900s : Guccio Gucci works as a porter at the Savoy Hotel in London. Here he observe the habits and the style of English aristocrats. The green and red striped band, typical combination of colours in the English horse-riding tradition is widely used for the special belt – the web – located under the belly of the horse in order to hold the saddle.

1921 : Guccio Gucci comes back to Florence and starts his own leather manufacture. Since the very beginning it is specialized in horse-riding apparels and the green-red-green belt is employed in his products.

1950s : At the beginning of the decade the Gucci family adopts the green-red-green band – the Vintage web – as an iconic symbol of the brand together with the double GG, the horse-bit and the Diamond pattern.

1950 : The striped band starts to appear on bags and accessories. The Web duffle bag is one of the “it” bags of the decade.

1960s : John Wayne, Sammy Davis Jr. and many others personalities of the American show biz become Gucci customers. They go crazy for Gucci’s loafers with the horse-bit and baggage collections with the striped band.

1964 : First appearance of the legendary Jacky O’ Bag, so dear to Jacqueline Kennedy. Some versions display the green-red-green band and today the accessory is one of the Gucci’s most iconic pieces, created in dozens of variants.

1960s and 1970s : Several models of handbag and travel bags start to display the striped band. The Navy blue-red-Navy blue band makes its appearance.

1974 : Gucci launches Gucci No. 1 fragrance for women

1979 : Gucci designs a limited edition of Cadillac Seville.

1982 : Gucci launches Eau de Gucci.

1984 : Gucci creates the first luxury sneakers ever, the Gucci Tennis 84. The striped band is there and they will be rereleased in 2014.

1989 : Appearance of the first Gucci watches displaying the striped band.

1989 : Appearance of the first striped bands on necks and leaves of Gucci pulls.

2006 : The striped band makes its appearance on swimsuits.

2008 : As an homage to its tradition Gucci sponsors the international horse-riding cup Paris Masters.

2011 : Gucci launches the branded line of Bianchi bicycles.

2011 : The city car Fiat 500 by Gucci is born.

2012 : The striped band is protagonist in the Spring/Summer eyewear collection.

2015 : Gucci launches a new version of its web striped band.

2016 : Gucci debuts on Snapchat with a dedicated logo and an account managed by Jared Leto.

2017 : Gucci launches a new disruptive collection of watches where the striped band is protagonist.

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