The 501’s fans have always been known for retouching their prized jeans, refining or rethinking their style with new cuts. And this season, Levi’s is refusing to let these style acolytes’ call go unanswered by releasing the new 501 CT. Starting with the original style, the brand reworked the body and, to definitively anchor the icon in its era, made the ideal cut out of it. Slightly wider at the waist, adjusted at the knee and the ankle.
But make no mistake; Levi’s isn’t turning its back on their roots. The label is paying homage rather to San Francisco and the state of California, homeland of the mythic 501. The 501 CT will be available this season in a wide range of authentic colors. With vintage inspiration, stonewashed and chemical-washed, dyed and distressed, the Precita will soon be rearing its head in stores. Cali Cool will be dyed with medium authentic colors, hand-sanded and chemical-washed… Finally, the Rolling Fog model, stonewashed and bleached, takes inspiration from the Bay Area’s legendary fog as well as the light that slices through it… In a slim version or let-out at the thighs, the 501 CT is sure to hold up to the same standards as its ancestors, being customizable to infinity.
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