In the beginning of this Issey fragrance, there was a drop of a rare and precious water. This water, in its purest form, indulgently espoused the promise of a life in the making. A life, or rather a new chapter that opened in 2016 for this drop – the second chapter of an odyssey that began in 1992. L’Eau d’Issey Pure Eau de Parfum is this contemplative olfactory concoction that ignites the senses with a moment frozen in time, plunging the mind into instant serenity. Outside of fashions, outside of time itself. Just like Issey Miyake’s style.
Today, with L’Eau d’Issey Pure Eau de Toilette, the fragrance is putting nature back in motion as something essential to life. Luminous like an aurora, the perfume evokes this moment frozen in time that is the blooming of a flower. Everything turns upside down: it’s spring, and L’Eau d’Issey is opening up to unexpected sensualities. Limpid and crystalline like a pearl, this Pure Eau de Toilette wields the power of the coming day like a bright dawn. For the very first time, the aquatic notes of L’Eau d’Issey are brightened up with notes of citrus. Mandarin orange illuminates the scent – pure, fusional, enrapturing like the first fresh mornings of spring, essence of neroli crowns the heart of this fragrance with a shining halo.
Founded on a bright accord of rose and lily of the valley, L’Eau d’Issey Pure Eau de Toilette is released in an elongated and pure flask that’s quite simply iconic. American designer Todd Bracher crafted this refined flask that reflects the olfactory simplicity contained within. “L’Eau d’Issey is everything that other perfumes aren’t. L’Eau d’Issey evokes for me a real simplicity and purity around this notion of water. For L’Eau d’Issey Pure, we captured the simplest image of water that, for me, is a drop,” explains Todd Bracher. This water is thus a drop, symbol of a scent devoted to making perfection tangible, all captured in a captivating flask. This is L’Eau d’Issey Pure Eau de Toilette