Eighteen years have gone by since the creation of “Mâle” by Jean Paul Gaultier; now in 2013, the brand is revisiting its male fragrance with “Le Beau Mâle”.
Jean Paul Gaultier’s label asked Francis Kurkdjian to take on a challenge: modernizing “Le Mâle”, a fragrance he created himself in 1995. According to the perfumer, lavender is a bipolar product. For “Le Mâle”, he worked lavender in its sensual facet, Oriental-feeling and coupled with vanilla. For “Le Beau Mâle”, he’s exploiting its fresh side in order to give the perfume a veritable burst of freshness. This perfume is like fire and ice: “you have to work a perfume in contrast, to give that sensation of ultra-freshness we had to start by putting a frame in the background with something very soft, very skin-like, a bit musky” explains Francis Kurkdjian.
Essences of mint, wormwood, cardamom, and musk come together to form, along with lavender, a fragrance that the brand qualifies as “a perfume with torrid freshness”. A fitting oxymoron for “Mâle”’s little brother, that shares a striking resemblance to its sibling. The same flask in the shape of a muscled torso sporting nautical stripes, a garment so near and dear to Jean Paul Gaultier’s heart and corner piece in his 1983 Toy Boy collection.
Model Kaylan Falgoust plays the part of this “Beau Mâle” for the ad campaign. Stripped down in his icy surroundings, the model fiercely shows off his tattoos, a nautical sweater negligently draped over his shoulder. For Jean Paul Gaultier, “Le Beau Mâle” shatters “rules that no longer make sense today”.
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