Jelly Sandals

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The story of plastic beach sandals is a French one, beginning in 1946 in Auvergne. One man, Jean Dauphant, began fabricating knives with handles made of plastic instead of horn. This modification was an economical solution, adapted to the difficult times of the immediate postwar period, as well as a small revolution in itself. For from that point on, the producer had the idea to employ plastic in the fabrication of work shoes as well. This first invention caught on quickly and would yield a second: sandals made of recyclable PVC. From their very first buyer on the world market until now, this type of sandals has sold more than 100 million copies.

The brands that chose to integrate this famous product into their summer collections this year worked first and foremost with its solidity, its practical side, and its explosive look. Generously colorful, like Sophia Webster’s Violeta style adorned with a small heel, these shoes have the power to refresh and reinvigorate summer outfits that may have fallen to the wayside. Wearing these sandals doesn’t mean betraying good taste or going back to the inspired eccentricity of our younger years; it means helping to make them continuously new and thus immortal. In short, it means getting in line with the best fashion has to offer and diving headfirst into a true icon.

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