“Gucci Lido,” orchestrated by the house’s artistic director, Sabato De Sarno, pays tribute to the legendary Italian “lidos,” those beach clubs that dot the sunny coasts of the Riviera!
Gucci Lido: Summer 2024 Collection
More than just a collection, “Gucci Lido” captures the essence of the Italian summer, that magical moment when warm days linger, extending the joy of seaside getaways. The campaign, crafted by photographer and director Anthony Seklaoui, transports us into a world of dynamism and carefree living—embodying the dolce vita. Like an Italian summer, the captured scenes radiate spontaneity and exuberance, two key ingredients of this “Gucci Lido” collection that reinvents iconic styles!
The “Gucci Lido” collection stands out with its vibrant color palette and captivating prints, evoking the warmth of the sand and the salty sea breeze. It’s a collection of clothing and accessories designed to blend luxury and relaxation, a hallmark of the Italian fashion house. Among the standout pieces are Gucci swimsuits and sophisticated outfits, perfect for strolling along the beaches and sipping cocktails at sunset.
As for the accessories, they are a true nod to summer. Iconic Gucci bags, such as the Jackie and the GG Marmont, are reimagined in lightweight and summery materials like raffia and canvas. The new models, like the Gucci Luce and Moon Side bags, are adorned with playful patterns and fluorescent details!
To celebrate this immersion into the Italian summer, Gucci is launching a series of pop-up boutiques in renowned vacation destinations. Porto Cervo, Capri, The Hamptons, and Saint-Tropez are among the selected locations that reflect the lively and sun-soaked spirit of “Gucci Lido.”
In parallel, the house is hosting private events throughout the summer at the famous Hotel Il Pellicano, nestled on the Tuscan coast. These prestigious gatherings will allow a select clientele to fully immerse themselves in the “Gucci Lido” universe while enjoying the breathtaking Mediterranean landscapes.
With “Gucci Lido,” Sabato De Sarno offers a modern vision of the Italian summer, where luxury, relaxation, and joy intertwine to prolong the sweetness of the season. A collection that is both timeless and firmly rooted in the present, promising to make waves far beyond the Italian beaches.
