A major player in the perfume world, Givaudan is behind a number of iconic creations. It innovates and sets trends, working in close collaboration with the most prestigious luxury brands. Saint-Laurent, Givenchy, Prada, Dior… all have relied on the legendary concoctions that are now called Poison, Miss Dior Chérie, Opium, and Infusion d’Iris.
Like Proust’s telltale madeleine, these perfumes revive memories and flavors that are sure to bring you on a journey. This book tells the exceptional tale of perfumes and scents around the world. It’s a hymn to taste and odors nourished by the historical analysis of specialist and author Annick le Guérer, supplemented by the philosophical vision of researcher Caroline Champion and sustained by scientific knowledge from professor Brigitte Proust. Added to this are photographs by Denis Dailleux and Lili Roze. According to Glles Andrier, Director General of Givaudan, “This book is an invitation to discover the preponderant influence of odors and flavors in numerous facets of our life.”
From its conception to its fabrication, from the harvest location to the research labs, from the perfumers’ and aromaticians’ creative workshops, this volume binds together every domain of prospection and exploration of both taste and scent creations. Norms are approached in accordance with different geographic spheres with varying cultural and sociological contexts. It tells the history of the enterprise as well as that of an entire industry with which this iconic brand is so closely linked. This journey is bound to be a fascinating one…
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