Fendi Perfumes Family Memories

Fendi Perfumes Family Memories

Fendi Perfumes – nearly a hundred years after its founding in 1925 by Adele Casagrande and her husband Edoardo Fendi, the house of Fendi presents its new collection of perfumes…

Fendi Perfumes: Italian Family Memories

It is in the intimate scents, like so many memories crystallizing in the corners of family homes, rich with specific scents, that the house of Fendi has drawn the olfactory narrative of its new collection of Fendi perfumes. This exceptional line of seven fragrances, each embodying a facet of the Fendi family, invites a genuine journey through these personal memories.

“Each perfume represents a distinct individual with a unique personality,” explains Quentin Bisch, one of the perfumers behind these creations, alongside noses Fanny Bal and Anne Flipo. “Despite their differences, all the perfumes are intrinsically linked to Fendi, sharing the same roots and a coherent aesthetic. The compositions vary, but all have been developed under a common artistic direction, creating a shared universe and a unique singularity,” he emphasizes again.

Together with Silvia Venturini Fendi, artistic director of men’s collections and accessories, Delfina Delettrez Fendi, artistic director of jewelry, and Kim Jones, artistic director of women’s fashion and haute couture – the team behind these Fendi perfumes with a thoroughly Italian aesthetic has composed scents like reminiscences.

Delfina Delettrez Fendi thus confides: “All the perfumes in the collection evoke a sense of familiarity; many remind me of the smells of my childhood, but they are also an expression of my imagination. With the Casa Grande perfume, in homage to my great-grandmother Adele whom I never knew, I can now associate a scent with a face. It’s very moving.”

After a decade of absence from the perfume market, Fendi returns with this collection of seven perfumes with very Roman luxury. This collection, developed over two years with the support of the LVMH perfume division, is an ode to the characters and events that have marked the grandeur and fashion of the Fendi family, since the creation of the fur and leather workshop in Rome in 1925!

And it is notably around an olfactory tribute to the women of the Fendi family that some of these perfumes are revealed… The Casa Grande perfume, for example, is an ode to Adele Casagrande, symbolizing the link between Rome and the Bosphorus, with notes of spicy myrrh, amber, vanilla, and tonka bean. Silvia Venturini Fendi shares: “I wanted something very personal, simple, and familial. These Fendi perfumes take me back to I Casali del Pino, the house my sister and I own in the Roman countryside. It is a wonderful place, filled with natural scents.”

The perfumes in this collection are composed mainly of natural and artisanal raw materials, with a high concentration (about 18%). The notes play with the senses, from Tunisian orange blossom, Calabrian bergamot, Atlas cedar, Indonesian patchouli, French iris, to Madagascan vanilla… So many Fendi perfumes thought of as olfactory bridges between the past and the present of the house!