Estée Lauder’s motto is: “Create, never imitate.” Like a mantra that’s constantly repeated, Estée Lauder has been able to forge a path by revolutionizing little by little the beauty universe, and more particularly that of facial care products. Alongside her desire to earn the status of pioneer, Ms. Lauder adds an attention to perfecting the potential of each and every woman. And this is how she whipped up a product that is adapted to the daily life of working women, and not the other way around. Its name: Night Repair serum, a synchronized reparation complex – very first of its kind.
Its name is owed to a simple but essential discovery, that lack of sleep is one of the causes of the first visible signs of aging. The first study on the subject was carried out by Estée Lauder’s laboratories in collaboration with Case Western University. Without this groundbreaking study, it would have been impossible to clearly establish the consequences and undesirable side effects of sleep deprivation: wrinkles, lines, dehydration, and a decrease in the skin’s resistance… This serum’s uniqueness is derived from the fact that it gets to work by night.
The serum’s singular promise is rooted in scientific innovation. For every woman, every day and every night, the serum repairs aggressions linked to the environment and battles against visible signs of cutaneous aging. Renamed Advanced Night Repair: Complexe de réparation Synchronisée 10 years after its initial creation, its new formula, based on hyaluronic acid, resulted in more than 20 trademarks worldwide for even more efficiency. In 2013, Estée Lauder went even further, reformulating the equation for the mythic serum for a third time. Advanced Night Repair: Complexe et Réparation II, definitively anchors this concoction in the tight-knit circle of beauty products that rely on constant innovation. Spawning 25 trademarks internationally, this serum stimulates the natural processes in charge of repairing DNA and purifying and synchronizing the cells thanks to on-point technologies such as ChronoluxCBTM. Today, the name Advanced Night Repair is trademarked by Estée Lauder; it’s an icon in a league of its own.
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