Dom Pérignon and Lady Gaga come together for a collaboration that will remain annals forever.
Dom Pérignon and Lady Gaga: A Radically Creative Champagne
It’s a collaboration placed under the mantle of creativity. For the first time, Dom Pérignon and Lady Gaga come together to celebrate the house’s mythical champagne with a radically bold and free vision. The result? Two limited edition box-sets, an exclusive piece and a series of NFTs courtesy of the many faced artist.
L’occasion est aussi celle de découvrir un pop-up en ligne le 14 octobre 2021— un pop-up où l’on peut justement découvrir la Pièce exclusive, fruit de cette collaboration singulière, cinquante bouteilles de Dom Pérignon Rosé Vintage 2006 et cinquante bouteilles de Dom Pérignon Vintage 2010…
It has to be said that the eminently free and creative visions of both the house and Lady Gaga could only culminate in a highly symbolic collaboration. In the will of inspiring the general public to push its boundaries, Dom Pérignon and Lady Gaga offer the new inspiring vintage’s dressing.
For a long time now Dom Pérignon has seens champagne as a creation that inspires emotions and that elevates people as well as moments. Every vintage is a pursuit of an aesthetic ideal to create and reveal the harmony between nature and know-how; ever since the monk Dom Pérignon has developed the effervescence of wine, the house that survives him has never compromised.
Every vintage gives place to an ideal of creation. So, when Lady Gaga learnt about the house’s history, it’s the radical boldness of Dom Pérignon Rosé that caught her attention. In collaboration with Nick Knight, she has imagined the Queendom, a creative world of a spectacular exuberance and refinement.
Digital Pop Up, NFT and Gagaesque Dressing
This collaboration is sealed around a multitude of aspects. First, there are both the Dom Pérignon Vintage and the Dom Pérignon Rosé VIntage bottle dressings. Both the house and the artist have also imagined a piece of art, drawn by the artist; a piece that envelops a jeroboam of Dom Pérignon Rosé Vintage 2005. An object of design, created by Lady Gaga and Nicola Formichetti.
Above all, there is the virtual space where the Dom Pérignon experience takes a whole new meaning. The house explains the concept better than anyone:
” The Pop Up is divided in three separate rooms: the main room where the exclusive piece will be revealed, one exposing fifty bottles of Dom Pérignon Rosé Vintage 2006 and the other, fifty bottles of Dom Pérignon Vintage 2010.
The immersion in the creative world of Dom Pérignon and Lady Gaga is absolute as soon as we enter the virtual pop up store. The impressive Exclusive Piece concealing the jeroboam of Dom Pérignon Rosé Vintage 2005 thrones at the center of the main room and can be contemplated under every angle. Available as a 110 model limited edition release, they will be available for purchase at select iconic Dom Pérignon sales points around the world.
Every box-set ordered under the form of an NFT will be accompanied by a real bottle delivered to the client’s home. the only piece to be sold in France shall be made available at the Grande Epicerie de Paris as soon as Novemnber 29th 2021.
The unprecedented Dom Pérignon and Lady Gaga experience can be lived here