Taking up where Sharon Stone left off, Eva Herzigova has become the new ambassador for Dior’s Capture Totale. She incarnates intelligence and beauty, two elements that together constitute the flavor of life. A unique glint in her eye, and a face that, since the 90s, seems immune to the telltale effects of time. In this campaign, shot by photographer Steven Meisel, the Czech top model never ceases to produce voluptuous optics. Eva Herzigova deems it a privilege to have been called on by Dior for their Capture Totale campaign. In her eyes, the label is the very incarnation of seriousness and quality. Indeed, all of Dior’s leading ladies seem to exude a profound desire for beauty, and an incessant passion for life. This latest beauty is a pure representation of this. Like the ideal woman for Dior Capture, Eva plays with time. Since the age of 16, she’s been using Capture Yeux and proudly recounts the adventure that led her to the product: after trying it in a perfume shop during a trip to Paris, a consultant exclaimed: “But Madame! It’s not for you, it’s for much older women!” No matter, she fell for it hook line and sinker anyways.
For more than 20 years, Dior has been developing its anti-age line, seeking to infuse a burst of intensified youth into skin that is untainted by alterations. Dior Capture Totale, a beauty classic, with an unctuous texture, never fails to deliver the expected result: firm, smoother, and more uniform, skin, giving the face a more unified and luminous tint. In short, Dior Capture Totale is like “being even more beautiful than 20 years ago”.
Redesigned this year with a new packaging, but also with a new regenerative formula, it now acts on the epidermis and the hypodermis thanks to its precious “guardians of the secrets of youth”: stem cells. Because with time, biological bonds are broken, making the skin less structured and more wrinkled. Dior Capture repairs these damaged tissues by fixing the broken links to give the skin structure and texture of a brand new tissue. Also made with Longoza, a plant that activates the production of collagen and elastin, this product aims to remodel the skin at its deepest levels. “Time discovers secrets”1. And Dior has finally given us the secret to going back in time.
1-Jacques-Bénigne Bossuet, “les Sermons”
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