Clos 19 : When Luxury Becomes an Experience

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No one understands luxury better than LVMH. Today, Stéphanie Watine Arnault, Bernard Arnualt’s niece, is piloting this new approach to French luxury in London. Clos 19 is a website that brings together the world’s main luxury brands, including the jewels in LVMH’s crown. Imagined with LVMH and its luxury wines and spirits in mind, the name is a direct homage to the 19th century, an era that saw a notable development of French luxury just as champagne became more widely popular alongside other wines and spirits. Stéphanie Watrine Arnault affirms that: “The overall concept behind Clos19 is sharing and defending the art of hospitality. It offers a more immediate and sophisticated access to our exceptional products, but also provides services, accessories, and experiences that allow our audience to become the perfect hosts.”

This very perfection is what pushed LVMH to introduce a new way to consume its products: in this catalogue, Moët & Chandon, Krug, Veuve Clicquot, Dom Pérignon, Château d’Yquem, Hennessy, Glenmorangie, Ardberg, and Belvedere are all present and accounted for. But this is a lifestyle, behind simple consumption – LVMH understands this well. That’s why, by putting gastronomy at the heart of Clos 19, the platform was imagined with offerings like culinary sessions and themed trips, that might even bring clients all the way to Antarctica. The idea is to highlight “experiences”, including tastings, private dinners, and journeys to the ends of the earth. For now, the site is only available in the UK, but it should soon launch in the rest of the world. In the meantime, the website is open to all, but a special member’s space will offer particularly rare vintages that aren’t publicly available.

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