Back in the winter of ’97, Silvia Venturini Fendi decided to launch the Fendi Baguette, a small refined handbag designed in a thousand different styles. Described by the designer as “bold, momentary but timeless, extravagant but extraordinary” Sarah Jessica Parker’s best friend has become a worldwide phenomenon leading the way to the It-Bag trend.
In June, 2012, the deliciously iconic Fendi Baguette will celebrate its 15th year as an It-Bag. On this occasion, la Maison Fendi will give a fresh new look to 6 popular models and devote a fashion bible about the so-called Fendi Baguette.
Undeniably, fashion is a family affair as Silvia drew her inspiration from one of her daughters, “I was in the garden playing with my children when Leonetta (my youngest daughter) started picking daisies and arranging them on my bag.” Designed during and for summertime, the Fendi Baguette sounds like a scrumptious ray of sunshine in our wardrobe.
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