“A Woman Who Doesn’t Wear Perfume Has No Future.” Coco Chanel


1921: After launching the trend of boy’s haircuts for women and making jersey a go-to fabric, Miss Coco Chanel’s style had effectively become a cornerstone for Parisian fashion. Even so, she felt the need to complete her inventory by adding one touch of elegance: fragrance.

At that time, Coco was enamored with Grand Duke Dimitri Pavlovitch, in exile in Paris. Through him she was able to meet Ernest Beaux, ex-perfumer for the czars of Russia; she wasted no time trusting him the task of making her very first perfume. He and his captious nose were able to whip up two series of fragrances, numbered from 1 to 5 and from 20 to 24. Chanel chose number 5. But Ernest Beaux wasn’t fully satisfied with his creation: the smell, which was far too heavy, stayed at the very bottom of the bottle and stood the risk of weighing down the wearer’s skin all while failing to fully spread. His genius guided him towards the use of aldehyde (synthetic molecules with a faint scent of alcohol): once injected into the original substance, the perfume was finally able to take flight. This is what brought that needed touch of sophistication, this penetrating odor that tickled the olfactory senses.

What if a woman was defined by her scent? What if perfume was in fact the very aura of femininity? Chanel seems to have embodied in her own way the fragile dichotomy of womankind: passion and sensibility. The aura of Chanel and her lover were also bottled up alongside the fragility of all womankind into a flask-like perfume bottle designed by the Duke himself. The final result was in need of a name that would go down in history, so naturally, Chanel let fate decide for her: “I am releasing my collection of dresses on the 5th of May, the 5th month of the year, and so we will let this sample number five keep the name it has already; it will bring good luck.” The rest is history.

Miss Dior, The Scent Of Recklessness


In 1948, Christian Dior decided to pay tribute to her sister, Catherine, by dedicating a unique scented perfume. The delicate fragrance draws its inspiration from the “Jardin de Granville” where the designer has spent his entire childhood. “Make me a fragrance that smells like love” says Christian Dior to his longtime friend Serge Heftler-Louiche. Miss Dior was born.

An elegant woody smell, a fresh fruity touch and some floral notes, Miss Dior sounds like a spring love pledge. The fragrance combines complex alchemy and unique expertise which, as a dress Haute Couture, makes it remarkable. Christian Dior used to say “a perfume is like an essential accessory to the feminine personality, it is like the finishing touch of a dress”.

In the past, the exquisite fragrance was curled up in a precious Baccarat crystal bottle which looked like an ancient amphorae. Thereafter, the elegant bottle was transformed, bearing the symbols particular to the Maison Dior. The scent is covered with the “Diorissime” hound’s-tooth pattern and the romantic “noeud poignard”, the symbol of the Dior grace and boldness.

Natalie Portman embodies the ideal beauty, gracious and refined much like the reflection of the Dior spirit. A perfect muse who appears as a romantic heroine in fabulous Paris. Later, the Black Swan will say “To me, a fragrance is not a daily-basis. It’s a way of dressing”. A timeless scent which symbolizes a charm “à la française”, Miss Dior remains forever elegant and insouciant.