Burberry Launches Monogram Service on its Heritage Trenchcoat

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Originally created to protect soldiers from downpours during World War I, the cotton garbardine trench has become one of the British label’s iconic pieces. Revisited with a lining inspired by Scottish tartans, made popular by Humphrey Bogart, this basic of the male wardrobe combines tradition and modernity. With a new customization service, Burberry is continuing on its quest for innovation by offering its loyal customers the possibility to put their initials on the interior of the famous English trench. Symbol of chic and refinement, this embroidery will allow the brand’s acolytes to wear a unique and sophisticated style.
Acquirers of this illustrious coat can chose the color of the thread to be embroidered from a palette of over 15 shades, from warm to neon. The three initials will be embroidered in Burberry’s telltale font, making for a uniquely British allure. Synonymous with distinction, this trenchcoat is soon to be the most unique piece in your repertoire…

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