Model and Burberry muse Suki Waterhouse was the hostess for a soirée thrown in Taiwan; the perfect occasion to present Art of the Trench in Asia, Burberry’s digital platform launched for the first time in Taipei, Hong Kong, and Chengdu. Burberry is now more than ever an English luxury label, global and international, that has founded itself on a legacy of innovation, artisanship, and design. That’s because Art of the Trench is a digital celebration of the iconic trench coat and all those who wear it! A unique concept that, by inviting people to submit portraits of themselves wearing trench coats around the world, becomes a fount of inspiration, an instant burst of style in the four corners of the Earth.
Loyal followers around the world will be able to discover and enrich Art of the Trench’s content in Asia through several platforms including Burberry.com, Facebook, Twitter, Instagram, YouTube, and WeChat. This content will highlight more than 70 creative types from the worlds of television, art, culture, fashion, and sports, captured in Burberry trenches by three of the region’s most dynamic photographers. Behind the lens can be found Ting-Kuei Shao of Taiwan, Hong Kong’s Wing Shya, and Chinese photographer Trunk Xu. A cosmopolitan and pacific message, perhaps, diffused by this most entrenched of coats.
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