BTS is the icon of a new generation. They are seven, and their status as K-pop stars has gone beyond the world of music but also of fashion.
Their names are RM, Jungkook, Jin, V, Suga, J-Hope, and Jimin. Together they form the group BTS. Three letters that serve as an acronym for “Bulletproof Boy Scouts” or “Bangtan Sonyeondan” in Korean. The K-pop group BTS is undoubtedly one of the most significant phenomena in musical culture in recent years. And their influence on music and fashion is not about to stop.
Formed in 2013, BTS has captured the hearts of millions of fans, ARMY, around the world with their music, choreography, and unique style based on designs from iconic fashion houses such as Dior, Gucci, Louis Vuitton, Off-White…
BTS paved the way for K-pop popularity around the world. With their meaningful songs and their powerful choreographies they have become a worldwide sensation. And they shed light on a new musical genre, K-pop… Iconic fashion houses were quick to bond with their growing popularity.
Their track record has set new standards and records in the music industry. With prizes awarded in the United States, BTS has been crowned more than once at the MTV Video Awards and the Billboard Music Awards.
But since 2019, it is around the catwalks and in fashion campaigns that the BTS group has caused viral content, when it is not the riot around the shows… Riot due to their presence in the front rows of Parisian fashion shows!
BTS Group Icon: BTS And Fashion
They create a riot around Valentino, Dior, Celine, Bottega Veneta, Louis Vuitton and Hermes fashion shows.
And the first to have seen in BTS a muse was Kim Jones, the artistic director of Dior Men. In 2023, he announces the arrival of his new ambassador: Jimin from BTS. “The singer now lends his image to the creations of the artistic director of Dior’s men’s collections, Kim Jones” wrote Dior’s official account. But already in 2019, Kim Jones imagines the stage outfits of BTS for their tour that each of the 7 members has a style of their own.
The oldest member of BTS, Jin, is often praised for his elegance and classic style. Impeccable suits, and double-breasted jackets, we immediately think of Dior.
Jimin was regularly seen in creations by Hedi Slimane for Celine, and nowadays he is seen in the creations of Dior.
In January 2023, Hedi Slimane confirms the close link between his fashion and music and, near the Celine fashion show, it is the presence of V from BTS that panics the fans.
BTS’s youngest member, Jungkook, meanwhile, is known for his more urban style, with a particular fondness for hoodies, jeans, and sneakers.
This is how BTS naturally found in the person of Virgil Abloh a master of dressing, in 2021. “We are very happy to have been chosen as ambassadors for Louis Vuitton and we look forward to unveiling the projects we are working on with Virgil Abloh,” said the members of the BTS group.
“I am delighted to welcome BTS to the Louis Vuitton family. This exceptional collaboration opens a new chapter in the history of the House which represents an ideal fusion between luxury and contemporary culture. I can’t wait to unveil the projects we’re currently working on,” said the late Virgil Abloh.
In a film directed by Jeon Go-woon, the K-Pop group BTS paraded for the Louis Vuitton men’s collection fall-winter 2021-2022!
In 2023, it is the Valentino house that makes Suga, a member of BTS, the last brand ambassador and a Valentino DiVas…
As for Calvin Klein, it is in the personality and style of Jungkook that it finds the perfect ambassador in 2023.
Ultimately, it’s BTS’s message that makes them icons — BTS is a group that keeps pushing the boundaries of pop culture and fashion, inspiring new generations of young people to be themselves and embrace their individuality.
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