Chanel speaks out once again. “For the first time, a man will be the spokesperson for the most feminine… and legendary of perfumes”; this time N°5 is being breathed in by Brad Pitt, following Audrey Tautou.
For who better than the man who can, time and time again, in an indulgent euphoria, team up with a woman’s fragrance to comfortably find a restored past here and now in the present. Yes, the first impression that a man has of a woman resides in the particles of her perfume, and when this scent is N°5 from Chanel, it seems that love does not simply last. It persists. This is where Brad steps into the picture: the new brand ambassador knows how to be funny, captivating, profound, loving; just as much as N°5, already celebrated by Warhol in his screen prints. In short, Chanel has bestowed upon him a slot of a few seconds, the time it takes to run an ad, to hear him tell a secret.
The actor seems to be making his revelation to the perfume itself, latest witness to a feminine awakening, albeit in the second degree. Once more, N°5, the perfume for every “first time”, is shaking up conventions, causing inspiration, and gaining loyal followers in the most low key of ways.
Leave a Reply