First show car from BMW, the BMW XM Mystique Allure is inspired by top model Naomi Campbell — a car that merges Haute Couture with BMW’s sporting performance!
BMW XM Mystique Allure: Haute Couture Car Inspired by Naomi Campbell
In the idyllic setting of the French Riviera during the 77th Cannes Film Festival, Naomi Campbell unveiled the BMW XM Mystique Allure… A unique vehicle that merges couture with iconic performance! Inspired by the legendary British supermodel Naomi Campbell and created in collaboration with composer Hans Zimmer, the BMW XM Mystique Allure transcends the boundaries of the automotive world by embracing the codes of high fashion.
“Witnessing BMW’s vision for the BMW XM Mystique Allure has been an incredible experience,” Naomi shares. “I am honored to be the muse for their first haute couture show car, a masterpiece in every way.”
And the model currently celebrated at the V&A in London is certainly not mistaken. The BMW XM Mystique Allure is far more than just a car — it’s a bold fusion of automotive craftsmanship and luxury fashion. For the first time, BMW has used materials from the haute couture industry in the design of a vehicle. Inspired by Naomi Campbell’s favorite color, the exterior boasts a deep ultramarine with a finish alternating between matte and glossy.
Rich velvet and frosted metallic sequins in shades of violet and ultramarine create a striking visual aesthetic. These materials, sourced from the Swiss manufacturer Jakob Schlaepfer, known for supplying fabrics to Dior and Chanel, give the BMW XM Mystique Allure an appearance that stands out for its extravagance and sophistication.
The interior of the BMW XM Mystique Allure is a tribute to luxury, featuring an M Lounge in the rear covered in violet velvet, creating a cocoon-like atmosphere. Every detail, from the sculptural headliner to the curved surfaces, reflects meticulous craftsmanship. Indirect lighting adds a touch of mystery, highlighting the rich texture and delicate curves of the seats…
In terms of innovation, BMW has explored creative solutions to apply these textiles, overcoming technical challenges associated with adapting haute couture materials to perfect the bodywork and interior of the vehicle.
A Unique Sound World by Hans Zimmer
The sensory experience of the BMW XM Mystique Allure doesn’t stop at the aesthetics. Iconic composer Hans Zimmer has created a custom soundscape for this vehicle. Inspired by Naomi Campbell’s aura, the sounds of BMW’s IconicSounds Electric immerse passengers in an auditory world that complements the visual elegance of the car. From the distinctive auditory approach to the welcome in the cabin, every sound enhances the feeling of luxury and sophistication.
“It was a unique opportunity to work with BMW and Naomi to create a bold sound profile for this special BMW XM MYSTIQUE ALLURE and extend the experience provided by the materials and visuals from haute couture into the auditory experience. The sounds are inspired by Naomi Campbell. They are intended to be bold, challenge the ordinary, and redefine the notion of luxury. With this unique vehicle, the sound elements follow a forward-thinking design approach and evoke emotions typically associated with haute couture,” explains Hans Zimmer.
Naomi Campbell, fashion icon and pioneer, perfectly embodies the spirit of the BMW XM Mystique Allure. Her influence transcends the runways to inspire a car that defies conventions with bold grace. A unique model that weaves BMW’s vision for a future where the automobile becomes an expression of art and fashion, a true rolling masterpiece!