Acne Studios and Éditions de Parfums Frédéric Malle

Acne Studios and Éditions de Parfums Frédéric Malle

Acne Studios ventures into the world of perfumery with Éditions de Parfums Frédéric Malle!

Acne Studios and Éditions de Parfums Frédéric Malle: A First Collaboration

Acne Studios, the Swedish fashion house founded in Stockholm in 1996, is entering the fragrance world for the first time. For this venture, it is partnering with Éditions de Parfums Frédéric Malle, renowned for their unique and daring approach.

“It all started with a letter I sent to Jonny,” recalls Frédéric Malle. “To me, Acne Studios is today the most relevant fashion house, with its ever-reinvented neoclassical forms. I gathered the courage to express my admiration to him.”

Acne Studios Et Les Éditions de Parfums Frédéric Malle

“Frédéric Malle remarkably marries tradition and innovation,” states Jonny Johansson. “He always prioritizes creativity above all. His desire to create beautiful things is fully embodied in this perfume.”

From this mutual admiration was born a collaboration entrusted to Suzy Le Helley, a young perfumer trained by Annick Ménardo and Maurice Roucel at Symrise. “This is my first major solo project,” says Suzy Le Helley. “I am grateful for Frédéric Malle’s trust. I hope this perfume will captivate a new generation, eager to discover a grand aldehydic floral in a new light.”

The collaboration between Frédéric Malle and Jonny Johansson was an inevitable meeting of two visionaries. In nearly 30 years, Frédéric Malle has become an iconic figure in perfumery, allowing creators to express themselves freely. His works, such as Portrait of a Lady and Musc Ravageur, have become icons. Meanwhile, Jonny Johansson has redefined fashion with Acne Studios’ unisex denims, blending minimalism and complexity.

Acne Le Parfum

For this project, Suzy Le Helley created a delicate and innovative composition. “I hope this perfume will touch a new generation curious to discover a grand aldehydic floral from a new perspective,” she says. Acne Studios by Frédéric Malle is a neoclassical fragrance revisited with a touch of irreverence. Both cool and captivating, it combines unprecedented mastery with a raw and comforting freshness.

Naïve and magnetic, this perfume embodies more than just a style: it reflects a unique state of mind, a subtle alchemy that permeates our daily lives while remaining complex. An olfactory representation of spring, captured in a poetic campaign directed by Carlijn Jacobs.

With this first fragrance, Acne Studios and Frédéric Malle offer a unique sensory experience, where tradition meets innovation to create perfect harmony!