Chanel is opening a nail bar in London inside famed Oxford Street department store Selfridges.
Chanel is keeping up with a trend directly imported from New York by opening its own nail bar in London. After OPI’s emblematic “Culture of Color” nail bars or the Nail Factory in Paris, this is a new temple entirely dedicated to nail care and beauty that saw the light of day at the end of May. This temporary boutique situated in the epicenter of the British capital is dedicated to Chanel’s very DNA. Pure design where the brand’s iconic polishes reign supreme, suspended in midair, playing with the notion of oversize in their giant format.
From Black Satin to Beige, Rouge Noir, or taupe Particulière, Chanel’s nail bar is the ideal place to rediscover the label’s classic and timeless colors. It’s also the perfect occasion to test Azuré, Lillis, and Bel Argus, three new shades that have just been added to the Chanel nail polish family.
Nail polish has become a fashion accessory of its own in these past years, just like jewelry and other pieces of finery. Ever since the invention of modern nail polish by Revlon in 1932, it has evolved a lot; from one color to many, today it’s the era of customization and “nail art tutorials” that are popping up everywhere on the internet. Chanel, or the art of being beautiful right down to your fingertips.